Social media can be powerful marketing tool. Organic growth can be stimulated by encouraging interaction with an audience, and a social media following can become dedicated brand evangelists. The advantages and disadvantages of social media for small businesses is the focus of this episode of The Sigrun Show with my guest, Peg Fitzpatrick.
Peg is a social media expert who follows fascinating people on social media regardless of the number of their followers. Peg specializes in visual marketing and creating content on Instagram and Pinterest. She is also the author of the best-selling book The Art of Social Media.
Peg joins me to share the benefits and drawbacks of using three of the most popular social media platforms – Facebook, Instagram, and Pinterest. She compares them and shares what small businesses can do to take advantage of these social media channels as they build and promote their business.
People are building a community, and they want to talk to people they're interested in. - Peg Fitzpatrick
In This Episode of The Sigrun Show:
- Reasons for quickly unfollowing someone
- The beginning of Peg’s journey as a social media expert
- The challenges Peg faced in learning and using the different social media platforms
- Why Peg always posts how-to blogs for beginners
- Why Instagram is the natural segue after establishing your Facebook account
- Why you, as a local business owner, have a significant growth opportunity on Instagram
- The go-to platform to reach more and new people
- How you can keep your branding on Instagram
- The number one traffic generator among all social media platforms
- Creating templates for varying posts on Pinterest
- Advertising programs of Pinterest
- Why Peg turns social media notifications off
Key Takeaways:
- Continue educating yourself because there is always something new on social media.
- Most Instagrammers like it when you share their content as long as you tag them and give them credit.
- Post on Pinterest consistently by scheduling your pins.