Reputation is everything in business, and your personal brand carries a great deal of weight. Once you have become known, the idea of adjusting your personal brand can feel intimidating and counter-productive. However, it is sometimes essential to pivot your personal brand. That is why I am delighted to welcome Chris Ducker to this episode of The Sigrun Show.
Chris is a powerhouse serial entrepreneur, bestselling author, keynote speaker, and the founder of the Youpreneur personal branding business community. He has helped countless entrepreneurs develop, craft and pivot their personal brand and improve their success through his coaching and mastermind programs.
Chris joins me today to share his experience with pivoting his business from being known as “the virtual staff finder” to his current personal brand – the Youpreneur. He shares his insight and knowledge on why niching your services down when you’re just starting your entrepreneurial journey is critically important to your long-term success and how small pivots along the journey can significantly impact your business.
If you feel that your online business journey has changed direction, and it is time to pivot your personal brand, this podcast will offer all the insights you need to do so successfully.
The further you can niche down your focus when you’re just starting out, the faster you are going to hit the ground running. -Chris Ducker
In This Episode of The Sigrun Show:
- How burnout drove him to pivot his business
- What is the Youpreneur ecosystem
- How hosting masterminds helped him pivot his personal brand
- The benefits of niching your services down as a new entrepreneur
- How pivoting your business and personal brand can help you develop new skills
Key Takeaways:
- When you pivot, the people that get you, love you, and want to be part of your circle will naturally progress with you.
- The people that don’t like the direction you are going will stop following you – and that’s okay!
Connect with Chris Ducker:
ChrisDucker.com
Youpreneur Podcast
Youpreneur Summit
Chris’s book: Virtual Freedom