Map Out Your Customer Journey, with Ingrid Huttary

Online business is a journey, both for you as an entrepreneur and for your customers. In this episode of The Sigrun Show, I welcome Ingrid Huttary for On Air Coaching. We discuss how to map out a customer journey. This includes ensuring that your ideal client has been identified, to ensure you targeting the right buyers for your business.

Ingrid is a full-time communication, leadership, and self-management trainer for organizations and public administration professionals. She holds a graduate degree in Naturopath Psychotherapy and is an NLP instructor and trainer as well as a Master DVNLP Coach. Ingrid's goal is to leave her corporate career to become a full-time online coach and develop her own training courses.

Ingrid joins me on this On Air Coaching episode to learn why identifying her ideal client is critical to successfully mapping out her customer journey. We discuss why it’s crucial to get clear on your ideal client, why you should start by solving a single problem for your customer, and how your marketing and messaging impacts your ability to attract your ideal client. I also share how to properly mix online and offline events and how to use breakthrough sessions to kickstart your customer relationship.

“Your customer journey will reveal itself, but it’s the clarity and ideal clients that are more important.” - Sigrun

In This Episode of The Sigrun Show:

Getting clear on your ideal client
Why your customer journey should start by solving a single problem
How to use a pyramid system to develop your customer journey and products
How to properly mix online and offline events in your customer journey
How your messaging and marketing impacts your ability to attract your ideal client
Focusing on customers that are ready for your products and services
How to use breakthrough sessions in your customer journey