Consumers are always seeking value for money when making a purchase. Longevity is a key part of this, why is why many online businesses make promises of “lifetime access.” In this episode of The Sigrun Show, I discuss why lifetime access is a lie. Every project and program should be devised with an end date in mind.
When you’re selling an online course, webinar series, or membership program, time and money are often two of the biggest reservations your new clients will have before making the purchase. One tactic that many entrepreneurs use to overcome these obstacles and encourage people to place their order is to offer lifetime, unlimited access to content. Everybody enjoys the thought that they can enjoy prolonged use of a product or service, especially in the digital space. Lifetime access sounds like an offer too generous to refuse.
In this episode, I explain what a lifetime access membership truly means, why I believe it’s a lie, and why I don’t recommend offering it to your clients. I share my experience with offering lifetime access programs, the lessons I have learned throughout these experiences, and how offering lifetime access to your programs can negatively impact your clients – and your business. While offering lifetime access may lead to immediate interest in your online business, the challenges that follow can be tricky to overcome.
Most online programs don’t last forever. - Sigrun
In This Episode of The Sigrun Show:
- Challenges often associated with offering lifetime access membership programs and courses
- Practical alternatives to lifetime access programs
- How to remove lifetime access programs from your list of offers without upsetting your clients
- Why lifetime access is not an honest way to conduct business and can encourage procrastination
Key Takeaways:
- Have an “end date” in mind when creating your programs.
- Understand what “lifetime access” truly means and how it could affect your business.