An online business depends upon sales to succeed. If you are not making sales, you are not running a business – you have an expensive hobby. To make sales, you need to learn what your clients want, and how to give it to them. You should always make it a priority to identify the needs of your audience.
A good business idea either solves a pain or provides a pleasure, but how do you identify what pain or pleasure points your clients want? After all, you don’t know what you don’t know! This is why it's so vital to learn what your clients want from you and your business as soon as possible.
Learning what your clients really want from you is often easier than you may think. Your clients often want to see you succeed and are eager to share their problems, their pain points, and possible new product or service ideas with you. When you have this information, you can build a successful business model that meets client wishes and expectations. The first step to achieving this is to identify what your audience expects and needs from you.
In this episode of The Sigrun Show, I talk about why it’s important to learn what your clients want and how to figure it out. I also share strategies on how you can identify your clients’ pain points or pleasure points so you can give them what they are looking for.
In This Episode of The Sigrun Show:
- Solving a problem that you have can help you solve your clients’ problems
- How to identify your clients’ pain points
- How to identify your clients’ pleasure points
- How pain points and pleasure points can often overlap
Keith Cunningham’s Formula for Success:
- Find out what they want
- Go and get it
- Give it to them
Resources Mentioned:
- Rework by Jason Fried and David Heinemeier Hasson