#72: [On Air Coaching] How to Launch Your First Group Program with Olaf Schwantes

One-on-one coaching will always have a place in the business world, especially offline. If you plan to scale an online business though, it's advisable to transition into group training. Launching your first group coaching program for an online business can be challenging, but you'll be glad that you did so. If you steadily grow your group in your online business, you can attract an increasing number of paying clients, generating greater income while working less.

Olaf Schwantes is a business and relationship coach from Hanover, Germany who, for the past 7 years, has worked with couples to bring a “fresh wind” into their relationships. His work is currently conducted mostly offline, and he has recently decided to take his business to the next level and launch his services online.

Olaf joins me for this On Air Coaching episode to learn how to convert his email list into paying customers and launch his first group program. We also discuss the benefits of hosting a small beta group program and how to qualify your group coaching prospects. Once you have established a signature program, you can grow and scale it, adjusting pricing and allowing an increased number of people into your group.

Those who are willing to change, invest. - Sigrun

 

In This On Air Coaching Episode of The Sigrun Show:

• How to leverage webinars to launch your group program
• Identifying a comfortable size for your first group program
• Determining how scalable your future online programs will be
• How to qualify your group coaching prospects
• How long your beta group program should be
• Pricing your beta program
• Number of webinars you should host to launch your beta program

Key Takeaways:

1. Entertain the thought that people actually want to open up in a group.
2. Remember: you decide the rules.
3. Qualify your group coaching prospects by using an application and asking them to invest.