If I was starting my business from scratch today, the first thing I would do is identify my ideal client. This is not just somebody willing to buy your products or services. It is one particular person. A profile built from a combination of experience and fiction, detailing everything about an individual person that you want to reach and help. In this On Air Coaching episode of The Sigrun Show, I welcome Ann-Katrin Kossendey-Kosh to discuss how to identify and reach an ideal client.
Ann-Katrin is a health coach, pharmacist and herbal therapy specialist, and certified pediatric nutritionist. She is a Certified MetaCheck consultant, allergy consultant, freelance speaker, author, and Systemic coach. Currently, she runs an offline coaching practice as well as an online business. In both cases, she offers a wide range of herbal supplements for improved health and wellness. After the birth of her youngest child, she decided to focus more exclusively on running an online business.
Ann-Katrin joins me in this On Air Coaching episode to get clear on her ideal client. I teach her how to pivot her business to focus on a more specific, niche market. I explain how to identify and attract this client, and the marketing mistakes many new entrepreneurs make while starting their journey. We also discuss how to change business focus to attract the right clients and strategies to create new products more suitable for your new audience.
“Ideal clients show themselves to us sometimes through our own experiences. So, we are our previous ideal client.” - Sigrun
In This Episode of The Sigrun Show:
- Combining your professional background and education with your previous life experiences to identify your ideal client
- The effects of sharing your methods in your marketing campaigns
- How to attract your ideal client
- Identifying the overlap in your audience
- Overcoming the fear of leaving people behind when pivoting your business
- How to develop programs and products for your new ideal clients