80% Attendance and 7.7% Conversion on My First Webinar

When creating an online business, the idea of your first webinar can be daunting. I would know – I ran 100 in 1,100 days! In this episode of The Sigrun Show, I welcome Kasia Krasucka for a client success story. Launching her business by hosting her first webinar, Kasia enjoyed an 80% attendance rate and a 7.7% conversion.

Kasia is a Polish expat currently living in Copenhagen and has been an English teacher for 17 years and counting. When she moved from England to Denmark in 2015, she worked as an interpreter after becoming proficient in the Danish language in only a year. Launching her one-to-one Danish classes to Polish speakers a year later, Kasia aims not only to educate her students about a new and different language but also to empower them to live their lives more authentically, by becoming aware of and shedding their self-limiting beliefs.

Kasia joins me today to share how her first webinar in her newly launched business had a phenomenal 80% show-up rate and almost 8% conversion. We discuss why she decided to get help through the SOMBA program, when she could have built her business on her own, as well as the surprising support she received from the SOMBA community. We also talk about how Kasia’s limited knowledge of the workings of an online business helped her put aside perfectionism and be open to learning.

“Do not reach for being perfect, but just focus on those little steps every day and look at how you move forward.” - Kasia Krasucka

In This Episode of The Sigrun Show:

What Kasia’s business looked like six months ago
How Kasia came up with her freebie and why she promoted it on Facebook instead of her email list
Why Kasia chose to promote to a cold audience
How she built her email list from nothing to over 1000 people in 30 days
Kasia’s mindset shift from perfectionist to humble learner
What made her decide to use a webinar to launch her business
The factors Kasia considered while she determined the pricing of her new course
The approach she used to offer more value to her webinar attendees
The valuable support Kasia never thought she’d have in the SOMBA program