Finding Clients, Both Offline and Online

A business without income is an expensive hobby. This means that attracting new clients – whether offline or online – is a priority for any entrepreneur. Finding clients is the subject I discuss with Elisabeth Engel in this On Air Coaching episode of The Sigrun Show.

Elisabeth is a certified OpenMind Coach who works with highly sensitive and highly gifted people. Even though she has hosted workshops and invested in marketing courses, Elisabeth is struggling with finding clients willing and able to purchase her offer. This is a common concern for many entrepreneurs, who learn that – despite creating a high-quality offer that provides great value – finding clients can be a challenge.

In this episode of On Air Coaching, Elisabeth and I brainstorm ways she could attract new clients, market her services, and grow and scale her business. We look at ways to promote in-person workshops, strategies to improve her content marketing efforts, and the importance of creating a high-value freebie to attract new subscribers to her mailing list. All of these steps are key to finding clients for your business, and will bring rewards!

Finding clients may initially seem intimidating, but it can be achieved. Listen to this podcast for a range of suggestions on how you can grow your client list, generating more income and changing the lives of your target audience.

Invite them to interact with you in a way that doesn’t feel scary. - Sigrun

In This Episode of The Sigrun Show:

The “know, like, and trust” formula
Replicating things that have worked in the past
Tips on keywords and optimizing SEO for your website
Short-term and long-term strategies to gain new clients
The power of using a call-to-action
Building a mailing list and creating a funnel system
Using Facebook redirection ads to maximize your content marketing
Setting up workshops to increase engagement and build trust
Creating a newsletter “welcome” series and nurturing your list

Resources Mentioned:

Meetup.com