Sarah Ancalmo-Ashman is the founder of Public Persona Studio, a company focused on helping entrepreneurs and influencers uplevel their business, elevate their influence, and increase their perceived value through branding. She has over 15 years of experience as a brand strategist and creative director for influencers, thought-leaders, and business owners developing and creating compelling and cohesive brands that are memorable and attract attention. She has worked with thought-leaders such as Amy Porterfield and Nikki Elledge Brown as well as Fortune 500 companies such as Estee Lauder, Vogue Magazine, and Mercedes Benz.
Sarah shares strategies on creating a memorable brand for your online business. She goes over the process she uses to help entrepreneurs identify what makes them unique in their industry and how creating a “brand dossier” can help you stay consistent and cohesive in your branding and messaging. She also explains the difference between branding, rebranding, and creating a memorable brand and the importance of having a creative theme across all your branded marketing platforms.
“Once you’re clearer on who you are, it’s all about making sure that’s translated across every touchpoint.” - Sarah Ancalmo-Ashman
In This Episode of The Sigrun Show:
- Sarah’s journey from working in the corporate advertising world to starting her online business
- Getting clear on your vision for your business and how it helps you create a memorable brand
- The collaborative process she uses to help her clients
- The benefits of working with a brand strategist
- The difference between branding and rebranding
- What is the “brand dossier” and how it helps you stay consistent and cohesive in your brand messaging
- How she positioned herself and her business to work with industry influencers and thought-leaders
- Why she uses personality tests as part of her brand strategy process
- The difference between branding and building a memorable brand
- How being cohesive in your branding and messaging helps you stand out from the competition
- What is a “creative through-line”
- Why your branding goes beyond just your website
Resources Mentioned:
- How to Fascinate – personality test by Sally Hogshead
- Talk Triggers by Jay Baer