If you have an offline business, have you ever considered moving it online? Evolving into an online business model can be a great way to expand your audience and scale your offer. An online business means that you can stop selling your time. Instead, you can deliver teachings all over the world, reaching clients unable to meet with you in person.
That is the goal of Ariane Heinz, who joins me for this episode of On-Air Coaching of The Sigrun Show. Ariane is keen t0 learn how to use her skills and experience to create an online business.
Ariane is a vocal consultant and the owner of Ariane Leanza Heinz. She works with local clients, including The Walt Disney Company and TEDx Zurich speakers, to develop their voice, gain the confidence to perform, and learn to sing through her unique coaching and mentoring programs. She is also the facilitator of the Creator Mindset Summit (September 1st to 7th).
In this episode of On Air Coaching, Ariane wants to develop a strategy for take her offline coaching into an online business. In doing so, she will help more people develop their speech and singing skills, and gain the confidence to perform on stage. We go over this strategy and how starting a short 6-week online course can help her grow her list and increase her online visibility.
If you are working online but wonder if an online business would benefit you and your client group, the answers are within this podcast.
The shorter your first program is, the better. - Sigrun
In This Episode of The Sigrun Show:
- Identifying your online target audience
- Why niching your services makes you more attractive to the people you work with
- Creating a promise for your new online program
- Identifying what your audience wants from your program
- Creating and launching a 6-week beta program
- Taking the next step after launching your first online course
- The importance of recording your coaching sessions – both online and offline