As well as business acumen, successful entrepreneurs need many ‘soft skills.’ Resilience is among the most important of these, as an entrepreneurial journey is often filled with unexpected setbacks. Sarah Boyd understands this only too well, and she joins me on this episode of The Sigrun Show to discuss her experiences in life and… [Read More…]
#107: #AskSigrun Picking a Name For Your Business
You may be an entrepreneur who’s starting a business or thinking of renaming your existing business. Remember that choosing a name for your business is as important as the products you sell or the services you offer. It’s an important part of your company’s branding and reflects what your business is all about. For many… [Read More…]
#106: #AskSigrun The Difference Between Facebook Groups and Pages
Companies big and small use Facebook in advertising and promoting their businesses. The connections people and businesses make on Facebook, have made it one of the most popular platforms for targeting new clients and retaining current ones. As an entrepreneur, you may be thinking about whether having a Facebook page is enough to reach your… [Read More…]
#105: Social Media for Small Businesses with Peg Fitzpatrick
Social media can be powerful marketing tool. Organic growth can be stimulated by encouraging interaction with an audience, and a social media following can become dedicated brand evangelists. The advantages and disadvantages of social media for small businesses is the focus of this episode of The Sigrun Show with my guest, Peg Fitzpatrick. Peg is… [Read More…]
#104: [On Air Coaching] Who is Your Right Ideal Client with Insa Künkel
![[On Air Coaching] Who is Your Right Ideal Client with Insa Künkel](https://www.sigrun.com/wp-content/uploads/2017/11/ep104-1.png.webp)
Success in business relies on sales, and to make sales, you need to meet the needs of your target audience. This means that any entrepreneur needs to know the answer to one critical question – who is your ideal client? When you identify your ideal client, you will understand their pain points, their problems,… [Read More…]
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