It’s no secret that Instagram has become one of the pillars for online businesses to market their services. The platform has more than one billion users and user engagement levels are sky-high. According to Reuters, more than 95 million photos and videos get shared each day – a lot of noise to break through if… [Read More…]
#262: How to Test Your Business Idea with Regina Diez
If you are considering changing your business model to accommodate a different passion, you are not alone. Many entrepreneurs face this decision and journey at least once in their careers. To do so successfully, you need to test a business idea – and your new ideal clients. That is the focus of this On Air… [Read More…]
#261: How to Become a Productive Podcaster
f T Launching a podcast can be a lot of work. From developing a content strategy that will resonate with your ideal audience to finding the right software and equipment and building a team to support your endeavor – there is a lot that goes into creating content for this growing medium. And once you’ve… [Read More…]
#260: The Surprising Advantage of Niching Down on YouTube with Steve Dotto
YouTube is firmly established as one of the biggest and most popular social media networks. Millions of people visit every day, meaning you could potentially attract a very broad audience. However, niching down on YouTube and concentrating on a smaller client group can bring surprising rewards. On this episode of The Sigrun Show, I welcome… [Read More…]
#259: [On Air Coaching] How to Find a Name and Tagline for a Program with Angelika Schlinger
Branding is hugely important in business. If you want to attract your ideal client, you will need to capture their imagination. If you work in a popular niche, you will need to do so quickly and efficiently. Finding the perfect name and tagline for your program can a critical first step top achieving this. In… [Read More…]
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