Several years ago, I had the idea to start a podcast – but I had many reservations. I had seen many entrepreneurs create podcasts, but I was unsure whether I should start one myself. Was podcasting only going to promote my guests? How was podcasting going to be relevant to my business? How would I go about tackling a podcast launch?
Two years later, I had completed 100 webinars. I wanted a new way to connect with my audience, and the idea of a podcast launch came up again. But I still had doubts. That is, until I attended the Social Media Marketing World conference and listened to inspiring speakers like Kate Erickson and Mark Schaefer. The insights these speakers shared inspired me to take action and start my own business podcast.
I take you behind the scenes of my personal journey into how I became a podcast host, and discuss how you can arrange your own podcast launch. I’ll share everything from what tools and equipment I use to record my episodes, how I find and book guests, and the investments I have made to turn my dream of producing 100 episodes in 100 days into a reality.
When I make a decision - I make a decision. There was no turning back.
In This Episode of The Sigrun Show:
- How Kate Erickson’s Social Media Marketing World 2017 speech inspired me to launch my podcast
- How Mark Schaefer’s speech inspired me to launch 100 episodes in 100 days
- How I planned the podcast topics and content
- How I picked the intro music
- How putting positive pressure on myself helped me overcome my procrastination
- Booking and episode scheduling techniques
- Asking guests for bios and headshot photos
- Why I decided on 30-minute episodes
- Using scripts, notes, or speaking unscripted
- Why I made my podcast launch with 10 episodes
- Getting listeners to download, subscribe, share, and review on iTunes
- Achieving iTunes New and Noteworthy
- How I promote the show
- Getting your show approved on iTunes
Key Takeaways:
- Listen to other business podcasts to create ideas for your show
- Decide on what you are willing to invest in your podcast launch
- Decide if it’s something that will benefit your business
- Record your episodes in .WAV format to achieve a polished, professional sound quality
- Always make it valuable for your guests – especially those guests you don’t know
My Podcast Setup At My Desk:
- Rode NT-USB microphone
- Beats Studio Headphones
- iMac
- Adobe Audition – for my audio
- Zoom – for video
- Zencastr – for guest audio
My Podcast On-The-Road/Starter Kit Setup:
Additional Resources:
- Art of Podcast – audio editor
- Lidwell Writing Services, LLC – show note provider
- ScheduleOnce – scheduling program
- Typeform – form program
- Zapier – automation tool
- GarageBand – recording software
- Audacity – recording software
- Dropbox – file sharing
- Libsyn – podcast hosting