For many of us, blog writing and copywriting do not come easy. In fact, many new entrepreneurs put these tasks on the back burner. This is often because they aren’t sure how they want to write their copy. They may spend months – or even years – reading books and blog posts on copywriting or purchasing courses to try to learn how to write the perfect post. This is important, as copy is often what leads to conversions in online business.
In this episode, I share my experience with copywriting and blog writing for my business. I go over some of the lessons I have learned throughout this journey and how a debate inspired me to write my best copy. I also explain why it’s critical to stay true to who you are in your copy to attract your ideal client. If you are authentic in your writing, your ideal clients will become invested in you.
Trying to be everything to everybody will not attract your ideal clients. - Sigrun
In This Episode of The Sigrun Show:
- Why your ideal clients need to know what you stand for
- Overcoming the fear of sharing your opinion
- The importance of being authentic when writing your copy
Key Takeaway:
- Stay true to who you are – in your copy, your business, and your life.