#202: [On Air Coaching] How to Test Your New Business Idea with Selina Kempf

Starting a new venture is often exciting. However, if you want to plan for success, testing a new business idea is essential. I discuss the importance and advantages of testing a new business idea in this On Air Coaching episode of The Sigrun Show.

My guest Selina Kempf currently works in a full-time job outside her home but has a burning desire to turn her passion into profits by starting an online business. After a period of time where she wasn’t well, feeling stuck on the hamster-wheel of life, she turned her life around and found joy. Now she dreams of becoming a mindfulness coach and helping clients find joy and happiness in their personal and professional lives the same way she rekindled joy and happiness in her own life.

Selina joins me for On Air Coaching to learn how to turn her business idea into a profitable online business. I discuss the importance of testing your idea to determine what your clients truly want from your services and how to develop a framework around your idea. I also share how to create compelling, authentic sales copy that resonates with your future ideal clients. Insights into how to gain feedback and testimonials from your test clients are also shared.

“When you have a business idea, the next step is to test if it is really a good business idea.” - Sigrun

 

In This Episode of The Sigrun Show:

• The importance of testing your business ideas to ensure success
• How to identify your ideal clients
• How to create a tagline
• How to articulate the problem you solve for your clients
• How to create sales copy that resonates with your ideal clients
• Using the testing period to figure out your framework
• The importance of getting feedback and testimonials from your test clients

Key Takeaways:

1. You’ll often discover the framework of your business idea by testing it on “test clients.”
2. Reach out to your network and friends to ask for referrals for test clients.
3. Share your story in your sales copy and how it relates to how you help your clients.