Marketing a Membership Site, with Tina Gärtner

Adding a membership to your online business can lead to a steady and reliable income stream. However, managing and marketing a membership site can be a little more challenging than a more conventional, one-off purchase. To discuss this, I welcome Tina Gärtner to this episode of The Sigrun Show.

Tina is the creator of a membership program called Hundeunternehmer Gut Beraten where she caters to dog entrepreneurs such as dog walkers, dog dieticians, dog physiotherapists, and other dog-related professionals. She also provides consulting services through the membership site.

Tina joins me for On Air Coaching to learn how she can market her open membership site. I share the different strategies that other entrepreneurs use to market their membership sites effectively, the advantages of those methods, and a step-by-step guide on how you can efficiently carry out the sales funnel approach.

The less I have to think, the more likely I am to make a decision. - Sigrun

In this On Air Coaching Episode of The Sigrun Show:

Why membership site owners use the Launch Method
How to create a sense of urgency using limited-time offers
Business advantages of having an exceptional freebie
How to determine which freebie to offer
How Google analytics and client surveys verify the most in-demand content
Connecting the freebie and the limited-time paid offer
Factors that make it easy for clients to decide to sign up
Applying affiliate marketing to loyal members only

Key Takeaways:

When you compare two offers, it has to be an absolute no-brainer to go for the membership.
You can do the Launch Method and the Funnel Method together.
Offer affiliate marketing individually.