How to Build an Email List from Zero, with Nathalie Wiederkehr

Entrepreneurs and online business owners cannot attract sales without marketing, and marketing is impossible without client contact information. One of the first tasks any entrepreneur must tackle is to build an email list, even if starting from zero. In this On Air Coaching episode of The Sigrun Show, I welcome Nathalie Wiederkehr to discuss how this can be achieved.

Nathalie is the owner of Swiss Medical Travel, a company focused on helping travellers and tourists find affordable medical clinics and practitioners throughout Thailand, Antalya, Istanbul, and Cyprus. Her entrepreneurial dream began while working as a Swiss tour operator when she received numerous inquiries from her customers for her recommendations for good quality, affordable medical services such as laser eye surgery, dental surgery, hair transplantation surgery, in-vitro fertilization treatment, and plastic surgery.

Nathalie is currently in Stage 1 of her business. She joins me in this On Air Coaching segment to learn strategies and techniques to help her build an email list, gain visibility in her niche, and become a recognized expert in her field. Email marketing is still alive and effective, but only when used correctly. In today's world, clients will not give up their contact information without a reward. If you want to build an email list, your clients will need to be encouraged to join your mailing list.

People are not interested in signing up for a newsletter. You need some kind of free offer against the email address. - Sigrun

In this On Air Coaching on The Sigrun Show:

Why a lead magnet (freebie) is critical to growing your email list
How to promote your freebie
Using Facebook ads to grow your email list
Finding the “sweet spot” between the right target audience and a Facebook ad that resonates with your audience
The key to using look-alike audiences for your Facebook ads
The importance of focusing on one target audience first
Creating a “Welcome” email series and funnel
The importance of creating case studies to build trust with your audience