Launching is one of the best ways to sell an online program. Not only does it create buzz, excitement, and a sense of urgency for your new program, the effects of a successful launch can last for a while – even beyond your launch. Every launch is an opportunity to learn, which is why I want to take this opportunity to share some key launch lessons.
In 2014, I had my first proper online program launch. In this episode of The Sigrun Show, I share the top 20 lessons I learned from my $280k launch, including how to overcome the fear of not selling your program and strategies to grow and nurture your audience.
Regardless of whether you are new to online business or an established veteran, many launch lessons are evergreen. Ensuring you launch as well as you can gives your business the greatest chance of prospering. These launch lessons will also enable you to reach more clients, and change the lives of your target audience.
Launching needs to be learned and mastered. - Sigrun
In This Episode of The Sigrun Show:
The 20 launch lessons discussed in this episode are:
- What’s “proper launch?”
- The importance of over-delivering on your promise
- Listening to and growing with your audience and clients
- Improving your products and services for your clients
- How conversion rates are calculated and what are good rates
- Creating a funnel that attracts the right people
- The importance of creating a launch strategy
- How to overcome the fear of launching
- Testing your offers
- Setting realistic and aspirational goals
- Planning and mapping out your launch while remaining adaptable to change
- Follow-through strategies
- Sending one or two more emails than you’re comfortable with
- Getting clear on who your ideal client
- Spending time on your sales page
- The benefits of offering live Q&A calls
- Segmenting your launch list
- How asking your audience why they didn’t sign up can help you improve your messaging and launch strategy
- The importance of taking time to build trust before asking for a sale
- Why you should have a shorter launch window