#26: [On Air Coaching] How Do I Spend Less Time on Marketing?

Marketing is one of the most important parts of running your business. Without it, your potential clients won’t find you or your services. While marketing is key to a business’s success, many entrepreneurs spend too much time marketing their services and not enough time on activities that directly result in revenue to scale their business. If you can spend less time marketing, you'll have greater earning potential.

Understanding how to spend less time marketing is the focus of this episode of On Air Coaching. I am joined by Birgit Pestalozzi, the owner of The Happy Heart Coach, a relationship coaching business focused on helping successful women in business find their “Mr. Right” in a time-efficient manner. Over the last several months, she has spent more time and energy on nurturing her growing audience than she has focusing on creating revenue-producing products.

Birgit joins me to learn strategies that can help her spend less time marketing, overcome the “shiny objects syndrome,” and focus on the right things that will help her grow her business. By spending less time marketing, you too will be able to focus your effort and energy on bringing more revenue into your online business.

You don’t have to do everything. - Sigrun

 

In This Episode of The Sigrun Show:

• Identifying one medium that you enjoy and connects with your target audience
• The purpose and profitability of hosting retreats
• The benefits of batching tasks
• Outsourcing tasks to help avoid procrastination
• Developing strategies and processes that help you be more efficient
• Tips on finding the right people for your growing team

Resources Mentioned:

• Virtual Staff Finder
• Upwork

Key Takeaways:

• Pick one medium to focus on
• Outsource time-consuming tasks
• Repurpose your content